5 Secrets for Writing Content that Sticks in Readers’ Minds
As any business owner knows, a great Internet presence is necessary to gain or retain clients. The Internet can be a great way for companies to promote themselves, but it can be a double edged sword. A negative presence on the Internet can cause major damage to a company. This is why it is so important to have plenty of positive content that readers will remember even after they have logged off. Here are five secrets for writing content that sticks in readers’ minds.
1. Keep things simple. If a consumer has to think too much to try to understand your message, then chances are that they are not going to remember it later. Simple ideas are much easier to remember and leave a lasting impact. This is why successful businesses use one, easy to remember message to represent themselves. This type of content makes it easy for consumers to recall the company and what they stand for.
2. Try to be surprising. Something unexpected will instantly grab the attention of consumers and get them interested in what you are saying. Content that is surprising also tends to stay in the memory and will help your target audience to remember you more easily. Unexpected content makes people pay attention and think. Therefore, it will stick in readers’ minds more easily.
3. Be credible. Don’t try to be more than you are, but don’t undersell yourself either. Write content that readers can easily validate for themselves through observation or experience. Your content should be truthful and should offer readers the chance to determine for themselves that what you are saying is true. Knowing that you are credible will keep consumers coming back for more.
4. Use emotion. Readers want to be able to connect with content, especially when they are reading it online. Emotion makes your business seem more real and accessible. People want to feel involved with the companies that they are doing business with, and sharing emotions helps to connect to readers in a very basic way. It also accesses a part of the brain that helps to retain memories, so your content will stick better if there is an emotional side to it.
5. Include stories and anecdotes in your content. People remember stories much easier than they remember a list or bare facts. If you can incorporate a story into your content, then not only will you capture more attention because your content will stand out, but you will also help your readers to recall your content more easily.
Online content is an essential part of business management these days, and it is important to have content that not only stands out, but also sticks in the minds of readers. Consumers are more likely to do business with a company if they can recall what the company stands for as well as the integrity of the company’s Internet presence. This is why maintaining great content is so important and why businesses need to make sure that their content stick in reader’s minds.