5 Truths About Copywriting You Need to Know
Rule #1: It’s not as simple as you think.
If regular content is water, think of copywriting as sparkling water with lemon.
Those in the know understand the difference and what it can do for their business. When it’s done right, it’s not just a tool to advance your business position. It’s a necessary weapon to keep your freedom.
Copy writing is freedom. Freedom from the lack of sales, poor traffic and content that never gets read. Its freedom from being a frustrated business owner; those wondering what they need to do in order to keep their business afloat.
If you’re ready to dive into the world of copywriting, there are five truths you need to keep in your mind:
Truth #1: Stories are always necessary: for centuries and beyond, people have always been able to sit down and listen to a great story being told. If you want to be a good copywriter, become a good storyteller.
Truth#2: Headlines are everything: it won’t matter if you have absolute killer copy. If your headline doesn’t grab the attention of your reader, it won’t matter. Take a look at some of the most popular blogs and sales letters across the internet. Study their headlines and see how each writer took the time to grasp the attention of their audience.
Truth#3: Always keep it businesslike personal: more than likely, when your audience is reading your copy, they are alone. Talk to them like they’re your friend, but let’s not overdo it. Keeping it businesslike personal will always sit well with whoever is reading your copy.
Truth#4: Do not excessively talk about yourself: people begin to get the “oh, yuck!” feeling the more you talk about yourself. Let’s focus on what their problem is and how your product or service can solve it.
Truth#5: Never tell your audience to BUY NOW: it’s simply a little too intrusive. Being creative with that “buy now” button is key to keeping it light and casual with your customer base. You want your customer to feel like a hero for choosing to go with your online business solution. Prompt them to feel that way and watch your sales start to rise.
There are hundreds of more truths to the copy writing rulebook, and professional copywriters spend hours ensuring that their client’s business is clear and more importantly… profitable.
The downside is most of the great copywriters are hard to find because they’re either busy working for other clients, or just downright too expensive.
That’s why so many online businesses turn to us for professional content marketing that reaches your customer base.
Once we know what you’re looking for, we’ll simply plug you into our process. Our proven copywriters will take the personality of your business and craft content that gets clicks… fast.
So are you ready to have our team keep your website content running on all cylinders? Click the link below and get started. We’ll see you on the other side.