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Former Porter Novelli President Resurfaces at Mercer

Julie Winskie has joined Mercer as a partner and global branding and communications leader. Winskie brings 25 years of experience gained at Porter Novelli as global president, thus making her a valuable addition to the firm.   Winskie specializes in strategy, marketing, and business development – qualities that are sure […]

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De Blasio Bashed for Banning Horse-Carriage Industry

Bill De Blasio’s attempt to ban the horse-carriage industry in New York surprises no one. During his 2013 campaign, De Blasio loudly voiced his opinion of the industry by promising to ban horses on the street within his first week in office. For this promise, he gained the support of animal rights advocates, […]

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Weird Reading Skills That Will Make You a Better Writer

Being a good writer goes hand in hand with being a good reader. In fact, one of the easiest ways to improve your writing skills is to work to improve your reading skills. Great writers read every day from a variety of sources, but there are some specific reading skills […]

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Become a More Versatile Writer by Changing Your Voice

Every writer has a distinct voice, a style that is uniquely their own. Very successful writers are able to change this voice in response to different writing situations. This means that they are able to write more and gain more followers. Changing your writing voice is by no means simple, […]

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How to Get More Readers

No writer can be successful without readers, but it seems like getting people to read your work is nearly impossible. The hardest part is getting started and establishing yourself as a writer. Once you have a few readers, the word will begin to spread, but getting those first few readers […]

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Worst Writing Mistakes Ever

Losing readers is devastating, and one of the fastest ways to turn readers away is to make a writing mistake. Writing mistakes often make your words and ideas difficult to understand. Readers don’t want to have to puzzle through a bunch of errors in order to get to the point. […]

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The DiGiorno Disaster: Why Companies Are Careless on Twitter

By Elena Novak Hashtag activism has been a rising phenomenon, thanks to campaigns like #YesAllWomen in response to the Isla Vista killings and #IfTheyGunnedMeDown following Ferguson. The most recent campaign involves the stories of domestic violence victims using the hashtags #WhyIStayed or #WhyILeft and surfaced after Baltimore Ravens running back […]

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4 Ways to Show Up in Google Search

By Elena Novak Whether writing a personal blog or marketing content for a company, every content writer has the same mission: prove your content’s worth to Google. In order to do this and have your site rank highly on Google’s search results, you must tame the bewildering monster that is […]

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7 Typical Grammar Mistakes to Watch Out For

Nobody is perfect, but when you are a writer your grammar needs to be pretty darn near. Nothing makes readers more skeptical and likely to look somewhere else for information than trying to read something that is littered with grammatical errors. Even minor mistakes will greatly damage your credibility as […]

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