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The Secret Life of Blogs

It’s no secret – the internet has a mind of its own.  Like a sentient species, it evolves and changes over time, producing new content and new ideas fast enough to put businesses on the chopping block or the fast track. Moreover, it has revolutionized both social interaction and marketing […]

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Aintcha’ Gonna Use Good Grammar in that there Writin’?

Apologies in advance to English teachers, grammarians, and sentence-diagrammers everywhere, but sometimes you just gotta break the rules. The key is to know when and how. When do you ditch perfect grammar? When it makes you sound like a pompous donkey. If you want to communicate an open, warm, friendly […]

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Leave Fluff in the Pillows, not the Writing

Remember when you were in junior high and your ancient, crabby English teacher assigned a paper that had to be four pages? You would scratch out two and then begin the process of padding, adding whatever you could think of to reach that fourth page. Your paper was filled with […]

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Walking around Muttering to Yourself is a Good Thing

In our culture we have some firm ideas about what is socially okay and what isn’t. Walking around talking to yourself, especially with accompanying head shakes, gestures, and sighs, is socially unacceptable behavior. People will avoid making eye contact with you and might cross to the other side of the […]

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How Visiting Your Dentist Can Help You Write Better Blogs

She hears the dental hygienist call her name. Throwing her magazine into the air, she leaps from her seat and bounds over to the doorway. “I love going to the dentist!” she squeals with delight. “Get that scraper thingy all sharpened up! I hope we get to use the drill […]

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How to Kill Your Business in 5 Easy Steps

The idea is simple: great content brings great results; lousy content brings lousy results. Businesses understand that they need top-of-the-line content, but it isn’t always easy to tell the good from the bad. The road to bankruptcy is paved with good intentions. So how can someone tell effective content from […]

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5 Reasons Writing is a Passion, Not a Job

The Internet is making it easier and easier for anyone to become a writer and earn some money. What some people do not realize, though, is that writing is not a job. It is a passion. Great writers have a love for words and are able to communicate their passion […]

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