Close

Blog

How To Write Snappier Twitter Headlines

Frustrated by Facebook?  They’ve changed their algorithm, so if you have a business page, now only a small portion of your audience sees your content.  Some statistics say as little as 16% of your audience now sees what you post.  So basically, now you have to pay for advertising if […]

Read More

How To Use Mystery In Your Messaging

The following may defy everything you know about writing… but bear with us. We live in an age of transparency where companies post everything for the world to see.  Customers can easily contact corporations, and corporations will even reply over social media channels. When it comes to those communications, yes, […]

Read More

Does gluten need a rewrite?

It seems like being gluten free has exploded this past year, and wheat is taking the brunt of the bad PR.  With allegations of being less nutritious than it was 100 years ago, and causing problems with weight gain and brain function, it’s no wonder people are walking away.  But […]

Read More

Four ways to make your blog a success

Keeping a blog engaging and consistent is a challenge.  You need to keep content interesting in order to keep people coming back.  You also need to post frequently – daily is best – for a shot at staying in people’s minds and on the front page of Google searches.  What […]

Read More

Hitting the harder side at Sears

With the news coming in that Sears has yet again had a lagging quarter, its ninth in a row, it’s time for them to take a look at what they are doing wrong.  However, it may be what they are not doing at, that is leading to these money problems. […]

Read More

Market Basket leaves customers with empty carts

How do you destroy a successful, and wildly popular 98-year old company in just a month?  Hire the wrong CEO, or in this case, CEOs, to replace a beloved CEO, and then mismanage the PR.  Market Basket, a family owned grocery store in New England, is writing the book on […]

Read More

McDonald’s Fights To Change Its Junk Food Image

The home of the McNugget is trying to change its image.  As more and more Americans pay very close attention to what they eat, McDonald’s wants to shake its reputation for serving cheap, unhealthy food.     How are they doing it? By wooing reporters, bloggers and other so called “influencers.”  They’re […]

Read More

How to Fix a PR Disaster

Imagine sitting down with your family at a fast food restaurant, taking a sip of iced tea, only to be poisoned by what feels like acid sliding down your throat. That’s what happened to 67-year-old Jan Harding of Utah.  She unknowingly drank iced tea laced with an industrial cleaning solution […]

Read More

Coca-Cola Responds to Decade Long Decline with Positive PR Push

Recent years have seen a distinct shift in American mentality. While there is still the concept of “bigger is better,” many Americans are no longer applying this to the food and drink that they consumer. With obesity levels at such an extreme high, many people are becoming concerned and taking […]

Read More