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By on Dec 1, 2015 in Uncategorized | 0 comments

Julie Winskie has joined Mercer as a partner and global branding and communications leader. Winskie brings 25 years of experience gained at Porter Novelli as global president, thus making her a valuable addition to the firm.   Winskie specializes in strategy, marketing, and business development – qualities that are sure to guide Mercer through their ever-expanding role in the investment firm industry.   Mercer Marketplace Mercer ranks as one of the largest investment firms in the industry, with more than 20,000 employees operating in 43 countries. Mercer is a wholly owned subsidiary of Marsh & McLennan Companies; a global professional services firm, offering clients advice and solutions in the areas of risk, strategy and people.   Mercer specializes in the industries of energy, insurance, healthcare, financial services, higher education and retail. They have been steadily growing throughout the last year. In February, Mercer expanded their relationship with Benefitfocus in a strategic equity investment.   “Mercer Marketplace has become a leading private benefits exchange for active employees,” said Julio A. Portalatin, Mercer’s President and Chief Executive Officer.  “The success of Mercer Marketplace is driven by the flexibility that allows it to meet the needs of a wide range of companies and individuals. Our proprietary solution – powered by Benefitfocus technology – is critical to that flexibility as we continue to innovate and grow together.”   Mercer and Transamerica Also, in September Mercer entered into a strategic alliance with Transamerica. Transamerica expects to acquire Mercer’s US defined contribution (DC) administration book of business, and this should make Transamerica Mercer’s preferred DC record keeping provider.   “We are excited about this alliance with Transamerica as both firms share a deep passion for service excellence and value delivery,” said Ken Haderer, Mercer’s Chief Operating Officer. “After the transaction is complete later this year, we will partner with Transamerica for our defined contribution recordkeeping administration business. We also want to clearly state that we are committed to continuing to provide best of class service to our defined benefit and health clients through our own solutions.”   As branding and communications leader, Winskie will lead campaigns for corporations in private and public sector looking to expand their global footprint.   Porter Novelli As a global...

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Become a Grammar Genius with These Easy Tips

Become a Grammar Genius with These Easy Tips

By on Jun 12, 2014 in Uncategorized | 0 comments

So you think you can write. You have all these brilliant ideas to get down on paper, but as you are typing you realize that there are a lot of red or green squiggly underlines showing up on your computer screen. You have made a lot of errors. Having ideas is essential for writing, but so is having good grammar. You can become a grammar genius with these easy tips. If you ask someone on the street what the difference is between the words “who” and “whom,” chances are that you will get a blank stare. Most people have no idea when to use one versus the other. You can figure out which one to use by remembering that “who” is the subject of a clause whereas “whom” is the object of a clause. There is also a lot of confusion surrounding the words “your” and “you’re.” Anyone who has any exposure to the Internet has encountered this error countless times. People simply do not understand what the difference is, and using “your” when it should be “you’re” just makes you seem dumb. “Your” is a possessive pronoun that shows ownership whereas “you’re” is a contraction meaning “you are.” Though it is a great idea to sometimes just let the words flow without stopping, this can lead to a lot of run-on sentences. A run-on sentence occurs when two or more independent clauses are joined together without proper punctuation or conjunction. This is also similar to a comma splice in which a comma is used to join independent clauses rather than the correct punctuation or conjunction. Both make your writing confusing and difficult to read, so make sure that you proofread and use proper punctuation to separate independent clauses. Many people also make pronoun errors. Pronoun errors occur when pronouns do not agree in number with the noun that they are replacing. If the noun is singular, the pronoun must be singular. If the noun is plural, the pronoun must be plural. This is an error that almost everyone makes, and it is an easy one to fix. Knowing the difference will make you a grammar genius. English is full of homophones, or words that sound the same when...

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6 Secrets from Master Writers

6 Secrets from Master Writers

By on Jun 6, 2014 in Uncategorized | 0 comments

Writing professionally may seem like an easy and glamorous career. After all, you get to work from wherever you want, write about whatever you want, and rake in the dough. Right? Master writers will tell you that there is a lot more to writing than that. Here are six secrets from master writers that you need to know before you consider writing as a career. 1. Writing is hard. Contrary to popular belief, writing involves a lot more than just word vomiting all over a piece of paper. Getting started is difficult, and having the willpower to get through an entire project is very difficult. This is why there are not more professional writers in the world. After you start, you realize just how difficult it is. 2. Everyone procrastinates. You may think that it is just you and it is the only thing holding you back, but the truth is that everyone does it. Every master writer will tell you that there has been some day when he or she has looked at the computer screen and not felt like writing a single word. Successful writers, however, push themselves to write anyway. 3. The first draft is always garbage. There is no exception to this. You may think it is brilliant work, but set it aside for a week and then read it again. You will realize how crappy it really is. This is why writers do so many drafts. It takes a long time to write something that is actually fit for other people to read. 4. Nothing is ever “finished.” No matter how many times you revise your drafts, they will always be drafts. At some point, someone will push you to share your work. You will publish it, but it will still be a draft. There are always improvements that you can make. 5. Writers write because they are obsessed. Remember back to your days in school. Did you enjoy writing five paragraph essays? Believe it or not, some people actually live for those assignments. Those people are writers, and they will continue to write because they are obsessed with words. 6. Money matters. Most people will not make a career out of writing, but...

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By on May 13, 2014 in Uncategorized | 0 comments

When creating a business and targeting advertisements, it’s important to know who you’re looking for. Each business has its own individual clientele. Some niche markets might have a very specific client range, while others might appeal to much larger audiences. Before you start creating content for your business, ask yourself these five questions: 1)  Who is your client? What hobbies, interests, needs, or skills will prompt your client to your business? What is their likely backstory or age and range? What kind of marketing techniques will apply to them? Your typical client is a person with fears and hopes and dreams. Tailoring your business to suit their individuality will help set you apart. 2)  What does your client’s schedule look like? What does your client do on a typical day? What kinds of problems and obstacles will they overcome? What hobbies and interests might they have, and what lines of work might they be involved in? 3)  What does your client care about? It’s important to know what your client cares about in order to ascertain your approach. There will be certain things that drive a typical client, different motivations and desires. When you have a fuller picture of your client’s personality and cares in mind, you can tailor your marketing to suit their needs. 4)  What needs does your client have? Why will your client come to your business in the first place? What can your business do for them?  Most people have needs that they reach out to businesses or other groups for.  Your business provides unique merchandise or a unique service.  Learn about the needs of your clients and tailor your business to suit them. 5.  What does your business offer to the client? This is one of the most important questions to ask yourself. When selling your services to your potential client, you need to convince them that your business is better than the competition. Is it affordability?  Quality?  Experience?  Each individual product and service will have a different clientele, and you need to know what will attract customers to your business. Following this, you can put together a sales pitch that will draw in the widest audience...

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By on Aug 13, 2013 in Uncategorized | 0 comments

As was mentioned in another post, like most professions, writers often specialize. While every writer can crank out a decently written article or blog post on just about any simple subject, the longer a writer works, the more comfortable they get working in some arenas rather than others. The question you must ask yourself as someone looking to hire a writer, is exactly what sort of writer you need to get your project taken care of. What we have found here at WordsRWeapons is that more often than not most clients have a mistaken idea about what sort of writer they actually need. As is often the case, trying to get writers whom specialize in high-end content to write basic articles is a lot like hiring an engineer to change a light-bulb – very expensive overkill. Worse, believing you need a basic article writer to draft your marketing content is akin to asking your plumber to build you a race-car. While your plumber may be handy, building a race-car requires a completely different skill-set, and the same goes for crafting marketing copy. Below we’ll go over some of the types of writers you’ll likely need, and what sorts of projects they’re best equipped to handle. Copywriters – the Kings of content that creates action Chances are if you think you’ve hired a copywriter, what you’ve actually hired is an SEO or Blog content writer. The two are often confused, but those that are familiar with what a copywriter actually does knows how valuable these writers are… as well as how much they actually cost. Copywriters specialize in creating content that drives actions. If you want someone to click on a button, sign up for a service, or hand you money, you need a copywriter. If a copywriter is any good at what they do, they know that what they write is directly tied to either the number of leads they generate or the amount of dollars that get put into your bank account, which is why the better the copywriter, the more money they cost. Don’t be shy about spending money with them, the cost is often worth it. If you are creating a single page on your site...

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By on Aug 12, 2013 in Uncategorized | 0 comments

It’s a very common story; you put an ad out looking for freelance writers, and the quotes from your project range from a few cents per word to hundreds of dollars. Maybe it might make sense if you are talking about a rush job, but the length of time writers will give for the prices they quote range wildly, with some of the highest bids requiring the longest delivery times. Are all writers crazy, or are they just bad at math? The fact of the matter is that while some writers may be over-quoting you, the real problem is that they just aren’t good at explaining why the work they do is not only worth the money, but the time they are investing as well. At the end of the day though, if you are price-hunting for writers, than your project is doomed to a mountain of expensive headaches before its even begun. Problem 1: Stop Letting Writers Tell You How To Run Your Business The number one mistake most companies make when pricing a project, is to try and figure out the cost of the project by pricing bids. This is just plain backwards, and you would never use this strategy when purchasing anything else. For example, if you were looking to buy a car, would you simply look for the cheapest price you could find on Craigslist? If your answer is yes… then you should probably realize you aren’t going to be walking away with a Corvette for $25 dollars unless its missing a few pieces. Just like purchasing a car, you need to figure out first what the project is worth to you, in order to figure out your budget. Need a book written for a marketing campaign? Well, if you’re hunting for writers to put the book together, do you at least have an idea how much you plan on making from the distribution of the book? If the answer is no, how can you determine what sort of budget you have to work with when hiring a writer? If a project is only going to bring in a few thousand dollars, then obviously you need to keep your costs low, but using a book...

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