In 2014, boredom is out. Interest is in.
And if you want to be interesting, there are a few (so simple its silly) tweaks you can add to your marketing content to get the sort of response you’re really looking for.
Here’s what I mean: Motivational legend Jim Rohn always said that “to be the most interesting person in the room, find out what motivates others.”
That means instead of being an online chatterbox – bragging and aimlessly talking about business – let’s first find out what your audience is looking for.
1. Talk about what they want: How does your business solve your prospect’s problems? Will your product make them more beautiful? More confident? More powerful? Focus on the emotions of you audience. How do they feel without having the answer to what it is they’re looking for? Bringing that to the forefront will get their attention.
2. Offering a preview of the solution: The real solution is in the link, but you want to get things warmed up. After all, your business has the solution and you want them to know what it is!
3. Mention how quick the fix is: Time is a big factor when promoting your product or service. Will it take 30 days for your business product to prove a result? Will people instantly get access to vital information? Letting your audience know how long it will take to get a solution to their problem is key to getting content clicks.
Getting content clicks in 2014 doesn’t call for a wild, imaginative formula with multiple steps. People are still searching for answers. People are still desperate for solutions. Your content can provide what people really need.
And if you don’t always have the time to write your own content, it can be difficult to find the right person to do it for you.
That’s why so many online businesses turn to us for professional content marketing that reaches your customer base.
Once we know what you’re looking for, we’ll simply plug you into our process. Our proven copywriters will take the personality of your business and craft content that gets clicks… fast.
So are you ready to have our team keep your website content running on all cylinders? Click the link below and get started. We’ll see you on the other side.