Does gluten need a rewrite?
It seems like being gluten free has exploded this past year, and wheat is taking the brunt of the bad PR. With allegations of being less nutritious than it was 100 years ago, and causing problems with weight gain and brain function, it’s no wonder people are walking away. But there is some misinformation out there regarding what gluten is, it’s current form, and whether or not it is actually required in a person’s diet.
What can help the farmers of America get their message out, and correct the misinformation that is out there? Good PR and well written content. They need someone to come in with all the corrections, and be able to communicate it to the public. People need to be able to understand the facts in a clear, concise manner. Anything less will simply add to the confusion.
First, they need to acknowledge that there are people who are helped with a gluten free diet, and not turn them into the enemy. Gluten has become a surprisingly divisive topic with people now even wearing t-shirts that exclaim, “I love gluten.” The backlash over the trendiness needs to be quelled, and that has to start at the top. They need to help people understand that it is not a trend, or the new thing to do. There is research showing that there are sensitivities, and intolerance’s, and better diagnoses that are leading to better recognition of the problem.
The next thing they need to do is clear up the question of quality. The last thing you want is for the shopping public to skip over your product because they don’t know what is going with it, or because they are worried about an inferior product. A simply written and easy to understand press release can help get the word out that while there may some hybridization, the quality is still the same. The only way people will know is by telling them. This may seem like a daunting task, but it is doable, and industries have survived worse.
This is where we come in. We can help you with factual and direct writing that helps to get your point across. We are able to deliver on-target messages that will clear up any confusion, or misinformation that your company, industry, or brand may be suffering from.