Four ways to make your blog a success
Keeping a blog engaging and consistent is a challenge. You need to keep content interesting in order to keep people coming back. You also need to post frequently – daily is best – for a shot at staying in people’s minds and on the front page of Google searches. What does it take to stay on top of the blogging world? Here are things that need to be reflected in your blog to guarantee success:
1. Content – Simply put, you need to put out what people want to see. If you are writing about an obscure lizard only found in the Amazon, your audience isn’t going to be very large. If you want to draw readers, you need to find a way to communicate about your topic that draws in the optimal number of readers.
2. Engaging writing – Once you get those readers, how do you keep them? Simple: Good writing. Using bland language and boring sentence structure is a sure way to put people to sleep. That’s not what they want, and it’s not what you want. You need be able to get readers, and keep them. The way to do that is with writing that they cannot stop reading.
3. Find your audience – Understanding who your audience is should be your first step in knowing what to write. If you don’t know who they are, you can’t be sure what they want. Without being able to meet an understood need or a felt want, you will not be able to effectively engage your audience. You’re just putting words on a screen.
4. Promotion – You can have all of the above three components be spot on in your blog, but without promoting your blog, how will people find you? Part of that is using the correct tags, and keywords, but you also need to engage in social media. To get the broadest range possible, you need to have a presence on Facebook, Pinterest, Twitter, and even Instagram. But you cannot just paste everything to your wall or slap it into a Tweet. You need to have a targeted, comprehensive social media communication plan.
With these four steps, you are sure to find success as a blogger. But what if you don’t have time to follow all these steps, but still want to enter the blogosphere? That’s where we come in. We can provide content that is engaging, and will reach your target audience. Whether it’s just a few blog posts a month, or a developed content marketing campaign, we are here to help you.