How Visiting Your Dentist Can Help You Write Better Blogs
She hears the dental hygienist call her name. Throwing her magazine into the air, she leaps from her seat and bounds over to the doorway. “I love going to the dentist!” she squeals with delight. “Get that scraper thingy all sharpened up! I hope we get to use the drill today!”
This enthusiastic gal has the makings of a great blogger.
Before you can worry about red-hot marketing, sparkling content, SEO results that boot your competition to page 12, and content that goes viral ten minutes after you post it, you need to write.
‘Therein lies the rub,’ quoth Hamlet.
The stalling is over. You have read dozens of blogs about how to write blogs. You have a scribbled list of brainstormed ideas. Microsoft Word is warmed up and ready, and the obedient cursor blinks patiently in the top left corner of the white screen.
But your nagging Inner Critic squelches your creative Inner Writer. I.C. spews a series of insidious lies about why you can’t…or shouldn’t…write.
But Inner Critic is not creative, and the lies she tells you are the same ones she has told virtually everyone else who has written something longer than their name. Here’s how to kick her to the curb.
Lie #1) I Don’t Have Anything to Write About
Pfffft! You do too. If you are blogging for your business site, then think about your customers. How can you help them? What problem are they having that you can solve? You know how they feel, so tell them that. Empathize. Have a conversation. Be real.
Do this and you will discover that you have your own unique voice when you write, and your readers will recognize it.
Lie #2) I am a Lousy Writer
Really? Considering you haven’t even started yet that’s a harsh conclusion. Ditch the adjective and say, “I am a writer.” Never mind if what you write is good, bad, or indifferent. That’s what revision and editing is for. Just write. ‘But what if it is really, truly awful writing?’ you ask. Plenty of terrible writers have been published. The fact is that they wrote. So write, and take care of the critique later. You can’t revise a blank piece of paper.
Lie #3) Nobody Will Want to Read It
Hmmm. Look at it this way: nobody will be able to read it if you don’t write it. It’s true there are a lot of unread blogs clogging up cyberspace. But if you are sincerely addressing your audience’s need in your own special voice and with your own unique solution, you will get read.
Lie #4) I Don’t Have Time for This
86,400. That’s the number of seconds you have in your day. Coincidentally, it’s the same number your neighbor has, the bus driver, and Stephen King. How you choose to use those seconds may differ. We all have things we are obliged to do. But there is also a lot of time we choose to do things that aren’t necessary (think Candy Crush Saga). You have time; now you need to make writing a priority.
If after ditching all these lies, your Inner Critic is still harping at you, there is another simple solution. Turn around, look in her malicious beady eyes, and tell her to shut the f*** up. Works every time.