Never Let Your Blog Be At a Loss for Words (What to Do When You Have a Brain Cramp Instead of a Blog)
It’s time to write a blog. Your empty white page on the screen waits patiently; your cursor blinks; your mind blanks. What the hell are you supposed to write about? What would people read? What would Google like? What do you know about that you haven’t already talked about? Try some of these ideas to keep your content bringing your readers and customers back.
1. Aim for the pain. What is the biggest problem your customers are having right now? What can you share that might help them with that pain? If you aren’t sure, you have just created a blog topic right there. Ask them. Having someone listen and be willing to help will cement your relationships with your readers and your clients.
2. Ferret around social media. You are looking for information, not to waste time or stall. Checking out your customers’ Tweets or LinkedIn posts can give you valuable information about what they are thinking or what they need.
3. Charm your customer service rep. These unsung heroes are on the front lines and in the trenches. If anyone knows about a problem that needs addressing, it’s the customer service reps. Find out what customers have been saying when they call in. It doesn’t have to be negative, either. Publishing some praise is great, too!
4. Spy on the competition. Look on your rival’s website. Have they posted a good solution to a problem? Great…outdo them. Take their solution and make it even better. Maybe there is a slant no one else has considered. Time to show off your expertise.
5. Share the love. Write about charities, green initiatives, or volunteer organizations your company actively supports. This tells readers a lot about your company’s atmosphere and culture and benefits those worthy organizations as well.
6. Analyze for action. Check out the stats for your web pages. Which ones have been getting the most traffic? Whatever content is on those pages could well be expanded or repurposed into blogs.
Still stuck? Then dare to get a little personal. Once in a while it’s fine to share your thoughts about the regional sports team, a national event, or what you learned on your last vacation. It reminds your readers that there is a real person behind the website, which is often a welcome relief after so much technology.