It’s no secret – the internet has a mind of its own. Like a sentient species, it evolves and changes over time, producing new content and new ideas fast enough to put businesses on the chopping block or the fast track. Moreover, it has revolutionized both social interaction and marketing on every level. From the teenager poring over his smartphone to the grandmother having a Skype conference with her grandkids, nearly everyone is dependent on the internet on a day-to-day basis.
Because people are so dependent on the Web – on the daily ebb and flow of information – one of the best things you can do for your business is create a blog. Businesses with blogs attached to their websites garner over four times more hits than those without. Creating a blog proves that you are an expert who’s not just willing to sell, but willing to share your knowledge at no cost.
In fact, blogging could be the key marketing strategy your business has been missing. You’ve expanded online, you’ve created content pages, you’ve taken smiling headshots of all of your employees… but you’re just not getting the attention you deserve. That’s because you need to show people that you deserve that attention, and nowhere can you do that better than with a blog that creates unique content to keep people interested.
To keep people engaged and expand website traffic, try the following ideas:
1. Leave space for comments.
2. Create a specific space for queries that you can answer in future blog posts. This way, people will know that they’re being heard.
3. Subtly advertise your products or services within your posts.
4. Use witty language and dynamic images.
5. Grab people in the beginning, post the important information within the first paragraph, and expand on it in the rest of the post.
6. Link each post back to your website (if you host your blog on a different site).
If you do all of these things, you’ll be ahead of the game.
If you find yourself pressed for time and can’t update a blog regularly, it might help to pay a professional blogger. Your blog doesn’t have to be updated daily – sometimes just once or twice a week is enough to increase traffic exponentially. The costs of paying a blogger vs the increased revenue to your business should balance out, or even turn a profit in your favor.
If you don’t have the money to spend on a professional writer, you can set aside time in the evenings to scour social networking sites and forums about your product or service. What kinds of questions are people asking? What do people want to know? What do people want to hear? From there, it should be easy to quickly craft blog posts tailored to your target audience.
With technology and the internet evolving so quickly, you can’t afford not to keep up. Creating a blog puts you one step closer to social media, and one giant leap closer to running a more successful and satisfactory business.