More and more people in the world are cancelling their newspaper subscriptions and heading to the computer to get their fix of information. This has caused a crisis for some newspapers and has forced others to adapt to meet the rising demand for digital information. There are many reasons that people prefer to read the news online, and knowing why readers skip the newspaper and go for Google is essential for anyone hoping to write for the online community.
Links are easy to follow. It doesn’t get much better than just point and click. Links often show up in emails, on social media, or next to interesting pictures. This makes it very easy to quickly grab a reader’s attention. Then all the reader has to do is click on the link in order to be taken to a page with more information.
More information more quickly. Most articles on the Internet provide readers with conveniently placed links that will take them to similar articles or other articles that they might like. Search engines are structured so that readers can quickly skim a list of articles and choose which ones they want to read. The links in articles make it very easy to find more information quickly instead on only being limited to what has been printed in a newspaper.
Readers can customize what they want to read. No more flipping through pages of information that you don’t care about. When you read the news online, all you have to do is click on the link that will take you to the page that you want to read. This makes it much more convenient and cost effective for readers. Many readers resent having to subscribe to and pay for an entire newspaper when they only care about one or two sections. The Internet makes it easy for readers to select what they want to read.
It is easier to verify facts. Many times there is news that is incredible, or is written from a biased viewpoint. The Internet makes it very easy to check facts and get different opinions on major news stories. Readers can search for news sources on opposite sides of the political spectrum or even access stories from foreign countries that have an unbiased viewpoint. This makes it easier to stay informed and to get multiple viewpoints on the news. It prevents ignorance and helps people to learn more.
The Internet is now the preferred place for many readers to get their news. This is because of the convenience of going online as well as the ease of finding more information and varied opinions. More and more people are getting their news from online sources, and writers need to be aware of this if they plan to write for the Internet.